Trustridge Holdings Pte. Ltd. is pleased to announce that Okuchi Mouthwash has completed registration with the Saudi Food and Drug Authority (SFDA), clearing the way for the brand’s official entry into the Kingdom of Saudi Arabia. Three variants — Okuchi Lemon, Okuchi Mint, and Okuchi Strong Peach — have been registered, marking a significant regulatory milestone in one of the Middle East’s most dynamic consumer markets.
A Japanese oral care icon, 100% manufactured in South Korea — trusted across Asia
Okuchi is a portable, single-use mouthwash in a convenient stick-pack format, designed for on-the-go oral freshness without the need for water or a cup. Instantly recognisable by its playful character packaging and flavour-forward range, the brand has built a loyal following across Japan and Southeast Asia, where it has become a fixture in convenience stores, pharmacies, and modern trade channels.
What sets Okuchi apart is the combination behind it: Japanese product design and formulation philosophy, executed entirely through South Korean manufacturing. Every Okuchi stick pack is produced in South Korea — the global engine room of the K-Beauty and K-Hygiene industries, and the origin point for much of the innovation that now defines modern personal care worldwide.
Built on K-Beauty manufacturing standards
South Korea’s personal care manufacturing sector is internationally recognised for its precision engineering, stringent quality control, and rapid formulation capability — the same industrial foundation that powers the world’s leading K-Beauty labels. Okuchi is produced at one of Asia’s largest and most advanced oral care production facilities, operating high-speed automated stick-pack lines under strict hygiene and quality management protocols.
That scale matters commercially as well as technically. It underwrites consistent batch-to-batch quality, the capacity to support large-volume national rollouts without supply interruption, and the flexibility to meet market-specific regulatory and labelling requirements — including those of the SFDA. For distributors and retail partners, it means a product that arrives reliably, at consistent quality, at the volumes a national market demands.
Why Saudi Arabia, and why now
Saudi Arabia represents one of the fastest-evolving oral care markets in the GCC, driven by a young, digitally engaged population and rapidly modernising retail infrastructure. Consumer demand for premium, convenient, and travel-friendly personal care formats continues to accelerate — a shift that aligns naturally with Okuchi’s core proposition. Korean-manufactured personal care products have also earned strong recognition among Gulf consumers, where K-Beauty has established a reputation for quality, innovation, and value.
SFDA registration is a rigorous prerequisite for market entry, and its completion reflects the product’s compliance with the Kingdom’s standards for safety, labelling, and quality.
What comes next
With registration secured, TRH is now preparing the commercial launch phase in partnership with local distribution and retail partners. Listing, channel activation, and go-to-market planning are currently underway, with further announcements to follow as the rollout progresses.
“Completing SFDA registration is more than a regulatory checkpoint — it is a signal of confidence in the brand and in the market. Okuchi brings together Japanese design sensibility and Korean manufacturing excellence. That combination is exactly what today’s consumers are looking for, and we look forward to introducing it to Saudi Arabia.”
Spokesperson, Trustridge Holdings Pte. Ltd.
Trustridge Holdings Pte. Ltd. is a Singapore-headquartered cross-border FMCG distribution and OEM partner, connecting Korean and Southeast Asian beauty, oral care, and personal care brands with buyers in global markets.